Apple’s Safari Push Backlash
Windows users who installed and use iTunes are familiar with the Apple Software Update. This is a great utility to ensure everyone stays up to date with the latest bug fixes and security updates.
This week Apple has decided this would be a great way to push down their web browser to Windows users, regardless if you’ve installed previous versions. Most folks will just click next and let it do its magic.
I disagree with this method of marketing. A software update utility is for (you guessed it) updating software. If they wanted to use this installer for pushing down new software – they should have called it something else.
This is a questionable tactic to trick me into installing something I don’t want. Why, Apple, would you risk negating the trust you’ve earned with Windows users just to get your browser on their desktops?
Regardless of how I feel about Safari as a browser, this makes me worried about what else is Apple going to push on me? Due to the fact that I’m unable to remove Safari from the list of download "updates", I plan on blocking the update app at the firewall.
Many people say that Microsoft already does this – look at IE7 and Silverlight getting pushed out through the update service.